What is Cognitive Automation?

Cognitive automation is a type of software that brings intelligence to information-intensive processes.

It is commonly associated with Artificial Intelligence (AI) and Cognitive Computing, with the assistance of Robotic Process Automation (RPA).

By leveraging Artificial Intelligence technologies, cognitive automation extends and improves the range of actions beyond those that are automated with RPA.

Cognitive automation can handle semi-structured and unstructured data inputs and has the ability to “learn” to improve itself.

It can also figure out complex situations and make predictions, which is something not possible with RPA. 

what is cognitive automation

What does cognitive automation mean for the enterprise?

In the real working world, more than 60% of data is either semi-structured or unstructured.

The integration of different AI features with RPA helps organizations extend automation to more processes.

Semi-structured information such as invoices and unstructured data such as customer interactions can be analyzed, processed, and classified into useful data fields for the next steps of automation. 

Cognitive automation creates new efficiencies and improves the quality of business at the same time.

It can mimic and learn from humans’ experience through machine-learning, natural-language processing (English, Chinese, Vietnamese, Indonesian), image-recognition, and predictive analysis. 


Filter candidates for recruitment, predict likelihood of resignations, analyse employee satisfaction, etc.


Pick up data from finance documents (purchase orders, invoices), validate data, process payments, reconciliation, etc.

Marketing/ Sales:

Send personalised greetings, predict likelihood of purchase, generate quotations, etc.

Customer Service:

Classify incoming email, identify type of enquiry to send to relevant colleagues, make suggestions , etc.


Machine-learning to classify items, consolidate/ compare quotes, etc.


Detect trends and abnormalities from reports, compile data from multiple documents/ systems, etc.

what is rpa cognitive automation

Benefits of Cognitive Automation

  • Much faster than humans
  • Highly accurate (eliminate human-errors)
  • Very cost-effective
  • Scalable beyond headcount
  • Better use of staff for higher-value tasks
  • Predictable and consistent
  • Available every hour of the day
  • Compatible with existing technology


Up to 70%


15% of time for integration

Empower yourself to do more!

Go above and beyond with Gleematic AI for every industry, our exclusive technology is easier to use and set up compared to other automation tools.

This means that even end-users can be empowered to tap into the power of AI robots, and you can learn to create and edit scripts to direct the robots yourself!

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