Gleematic A.I in Beijing and Shanghai for CHTA

World of Possibilities (WOP), organized by China Hotels and Travel Alliance (CHTA), held forums and sharing sessions in Beijing and Shanghai. Gleematic founder and co-founder, Christopher Lim and Ada Lim participated to pitch Gleematic after being rewarded as top 3 winners from Singapore. The events were held concurrently in Beijing and Shanghai between 19th to 23rd November 2019.

CHTA is a non-profit organization that connects Chinese and external communities from the perspective of travel and hospitality technology. By holding World of Possibilities Contest and activities, CHTA aims to find potential and innovative solutions for the transformation of the hospitality business and travel agencies. Some well-known hotel groups that attended the event such as – 雅阁酒店集团(Argyle Hotels & Resorts), 万达集团 ( Wanda Group), 港中旅 ( HK CTS Hotel Co. Ltd), 开元集团( New Century hotels and resorts), 复星集团( Foliday).


This time, Gleematic team had the opportunity to pitch and share how Artificial Intelligence coupled with Robotic Process Automation can be used in hospitality sector. There are many operational processes in the hospitality industry that Gleematic A.I can help to automate. Eliminating and replacing manual processing with automation is a solution offered by Gleematic A.I for the hospitality industry so that human staff can move to more valuable tasks.

Gleematic A.I can help automate the check-in process and the booking process – the addition of online booking integration. Usually, front desk operations can be very time consuming if done manually, but can be made easier with automation. Gleematic can help extract important guest information eg from a passport, ID card, etc., and enter the hotel software system to enter information. In order processing, Gleematic A.I can be used to help integrate online ordering. It can also check online bookings that have been made and reconcile with in-house property management systems (e.g. Opera). After that, the software robot issues a room key and other free services.

Gleematic A.I can be used to assess customer feedback which is very useful and important in customer relations and improving the business itself. Gleematic A.I can help customer relationship feedback management by using sentiment analysis to assess positive and negative feedback, it can also help sales management by identifying “hot leads” from emails and sending them to the right sales-person in charge. Gleematic A.I pitched along with other promising startups that offered interesting solutions for the hospitality sector.

We were also featured in the China Economic Herald :

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