We were a finalist in Open Innovation Challenge 2023 held by International Trademark Association (INTA)!
From May 17-19, our CEO – Christopher Lim – represented our team to pitch in front of distinguished judges about how our smart robots – Gleematic A.I. – can help to automate back-office processes in the relevant sectors under the scope of International Trademark Association (INTA).
This was truly an honour for our team to accept the recognition as one considered technology-innovator start-up company.
About Open Innovation Challenge 203 by INTA
This year’s Open Innovation Challenge is the first for International Trademark Association (INTA) to host. This challenge aims at start-ups and scale-ups, providing them opportunity to pitch and promote business idea, technology innovation, or research application in front of distinguished judges, including experts in branding, brand valuation, business advisory services, intellectual property law, and finance from around the globe. In addition, this challenge also allows start-ups (and scale-ups) to gain invaluable insights from the judging panels and their peers – that they can leverage as constructive feedbacks of how they can improve. Throughout the event, they can also do networking with other start-ups, scale-ups, and entrepreneurs.
About International Trademark Association (INTA)
International Trademark Association (INTA) is a non-profit association with their main role to serve their members, the profession, and society as a trusted and influential advocate for the economic and social value of brands. They were founded by the need for an organization who can protect and promote the rights of trademark owners, secure useful legislation, and give aid and encouragement to all efforts for the advancement and observance of trademark rights. Now, INTA has grown into a global community, with members around the world and offices in multiple regions.
As a global association of brand owners and professionals, INTA’s dedication is to support trademarks and complementary intellectual property (IP) to foster consumer trust, economic growth, and innovation, and committed to building a better society through brands.
Becoming Finalist in the Open Innovation Challenge
Our CEO, Christopher Lim, pitched twice in the challenge as we got shortlisted first as semi-finalist. The preliminary rounds of the Open Innovation Challenge were in-person format on May 17 behind closed doors at the Sands Expo and Convention Centre.
All the shortlisted finalists should pitch again on the final round that was also in person format on May 19, 2023. As shortlisted finalist, we got to pitch at a high-level.
Presenting Gleematic A.I as “Digital Worker” at INTA
Christopher Lim talked about “Transforming Office-works with Cognitive Automation”. Developed as a technology-solution to improve operations in industry or offices, Gleematic A.I aims to improve productivity and business efficiency of many businesses by simply automating their mundane, repetitive, and time-consuming tasks. Relying on manual process is no longer considered effective, thus a solution to these challenges is necessary.
Our smart robots are powered by Artificial Intelligence with cognitive functions such as Machine Learning, Natural Language Processing, Image/Face Recognition. Thus, they can automate complicated high-level tasks that usually requires human knowledge.
In the sector that we were pitching in, we aimed at how our smart robots could help to automate relevant processes involved in the business. Those sample use-cases are:
Legal research can be a time-consuming task, involving sifting through vast amounts of legal precedents, cases, and statutes. Cognitive Automation can help by automating this process by quickly identifying relevant case law, extracting relevant data, and summarizing the key points. We can train cognitive bots to search multiple databases, retrieve relevant information, and present it in a format that is easy to understand.
We can use AI to analyze large datasets and make predictions about future legal outcomes. For instance, we can train to predict the likelihood of success in a particular case based on factors such as previous rulings, case law, and the judge’s history. This can help lawyers make informed decisions about whether to pursue a case, settle, or take a different approach.
Contract review is another time-consuming task that can benefit from Cognitive Automation. We can train cognitive bots to analyze contracts, identify key clauses, and highlight areas of concern. For example, cognitive bots can identify clauses that require special attention, such as indemnification clauses or non-compete clauses.
Cognitive Automation can extract data from legal documents such as court judgments, briefs, and contracts. This data can then be analyzed using natural language processing (NLP) techniques to identify patterns and trends. This analysis can help generate reports on case outcomes, legal precedents, and other relevant information.
Cognitive Automation can automate the process of report generation by pulling data from multiple sources, analyzing it, and generating reports. For example, we can program cognitive bots to pull data from a law firm’s case management system, analyze it, and generate reports on the firm’s caseload, case outcomes, and billable hours.
Law firms typically handle a large volume of documents, from case files to contracts and legal briefs. Cognitive Automation can automate the process of document management, such as sorting, categorizing, and archiving documents. For instance, we can program cognitive bots to scan and classify documents based on the content, apply tags, and save them in the appropriate folders.
The expected impacts after implementing and deploying this digital worker include:
- Increased productivity
- Better customer services
- Ability to do more innovation
- More value creation.
We would like to thank International Trademark Association (INTA) as organizer for considering us to be one of the finalists, as well as the judges. It was a pleasure to pitch in front of distinguished judges to present how our smart robots can help companies to move forward better and faster.
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Written by: Kezia Nadira