Cognitive Automation
for Sending Electronic Direct Mail (EDM)
Reduces running costs and errors simultaneously.
Description of Problem
Communication is an essence in Marketing and Sales. The client often sends newsletters and EDMs for promotion, or in certain cases, they send text messaging to customers. But there are several problems that often lead to inefficiency.
Low open rate
The client was previously using a third-party platform to send the message but most of the mails are going to spam or promotion folder. This means that the audience can not find it easily on the primary inbox, resulting in lower open rate.
Human error
However, doing the process manually is also not the best solution to the problem. The staff can send EDMs directly one by one to the respective audience. The client has hundreds of mailing lists, this mundane task would lead to human errors.
Client Overview:
The client is a regional shipping/logistics company that is involved in businesses such as stevedoring, operating vessels (container vessels, bulk carriers, coastal vessels), cargo movement, and jetty maintenance.
Industry:
Logistics
Processes Type:
Sending EDM
How Gleematic Helps
First, Gleematic opens an Excel document which contain the contact list (eg. name, email address, company, etc.), attachment files, and the text message. Then our bot will copy all the information needed.
Next, our bot opens the mailing system and generates an email. Then the bot will type all the information including email address, name, attachment files, and personalized text message.
Following that, our bot sends the EDMs to the respective audience. The email will go directly to recipient's primary inbox because it was sent by the company email and not from a third-party platform.
Results
Degree of Robotization: 75% Effort Automated
ROI: 3 Months
Human Error Rate Reduced
Manual Effort Reduction to 75%
Faster Processing Time: Reduction of 65%
More Standardization
High-Quality Improvement
No More Repetitive Administration
Start Free License
