for Sending Electronic Direct Mail (EDM)
Reduces running costs and errors simultaneously.
Description of Problem
Communication is an essence in Marketing and Sales. The client often sends newsletters and EDMs for promotion, or in certain cases, they send text messaging to customers. But there are several problems that often lead to inefficiency.
Low open rate
The client was previously using a third-party platform to send the message but most of the mails are going to spam or promotion folder. This means that the audience can not find it easily on the primary inbox, resulting in lower open rate.
However, doing the process manually is also not the best solution to the problem. The staff can send EDMs directly one by one to the respective audience. The client has hundreds of mailing lists, this mundane task would lead to human errors.
The client is a regional shipping/logistics company that is involved in businesses such as stevedoring, operating vessels (container vessels, bulk carriers, coastal vessels), cargo movement, and jetty maintenance.
How Gleematic Helps
Degree of Robotization: 75% Effort Automated
ROI: 3 Months
Human Error Rate Reduced
Manual Effort Reduction to 75%
Faster Processing Time: Reduction of 65%
No More Repetitive Administration